Gardners to support the Indiebound Christmas Books Catalogue

Gardners has announced it will support the Indiebound Christmas Books Catalogue this year and not produce its own consumer-facing catalogue, promoting Christmas Books titles to their customers throughout the Autumn with Sale or Return and discounted offers.

In a statement to customers Gardners said:  “After working closely with the Booksellers Association, customers and publishers to assess how best to support independent booksellers, we have decided not to produce a consumer facing Gardners Christmas catalogue for 2012, as we have in recent years. Instead we will be focusing on fully supporting the BA Christmas Books catalogue and IndieBound campaign.

This announcement comes after research showed that the BA’s Christmas Books catalogue was consistently rated higher by its users than catalogues used by other booksellers, particularly on customized services such as overprinting the front and back of the catalogue with shop details.

The deadline for publisher title submissions has been extended to Wednesday 11th July.  For further details please contact liz.mcnaughton@bowker.co.uk.

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