Collaboration top of the agenda at joint BMS & PPC London Book Fair event

London Book Fair

The BMS and Publishers Publicity Circle will once again combine forces at an aptly-themed joint-event for the London Book Fair on Wednesday 15 April 2015. Under the banner “We Are All in it Together: Collaborate or Compete?“, the session will examine the benefits and challenges of collaboration in the pursuit of book promotion.

Whether it be seeking out partnerships across niche and large-scale organisations, retailers, bookshops, bloggers or even other publishers, being imaginative and open-minded about the potential for collaboration is fast becoming an essential requirement for any successful campaign.

Over the course of an hour, five top speakers drawn from a cross-section of the book industry, media and business, will each draw on their extensive experience and present up to three practical ways in which marketers and publicists can collaborate with others in their next campaigns. The discussion will be chaired by Damian Horner (Brand Development Director, Hachette), with presentations by Nic Bottomley (Co-owner, Mr B’s Emporium of Reading Delights), Sean Carrigan (Times+), Margaret Heffernan (author of A Bigger Prize: Why Competition Isn’t Everything and How We Do Better), Sam Missingham (Head of Audience Development, HarperCollins) and Sandra Taylor (Head of Events, Waterstones).

What are examples of unusual collaborations executed successfully, and what kind of approach works best when seeking out new opportunities? How can you strike the right balance between openness and support among peers in a competitive industry, at a time when books need to work harder than ever to get the attention of consumers?

A fascinating not-to-be-missed session – entry is first-come, first-served and will be popular so do be sure to arrive early.

  • Venue/Room: Olympia Room Grand Hall, London Book Fair
  • Date and Time: Wednesday 15 April, 14.30 – 15.30

More details about LBF’s seminar programme can be found:
http://www.londonbookfair.co.uk

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