Masterclass series with James Spackman continues with children’s and teens focus in April

James SpackmanThe BMS Masterclass series with publisher and consultant James Spackman continues as he interviews the marketers behind three original and very different children’s campaigns, each hand-picked for their various approaches to children’s and YA marketing.

As ever the session will be an in-depth look at what made them successful, the key learnings from each as well as useful takeaways that can be applied to other campaigns.

BMS Masterclasses are a great opportunity to gain fresh insights and inspiration. Anyone who is part of a BMS member company is able to attend.

Book early to avoid disappointment. Team packages are available.

Booking information:

Thurs 13 Oct 2016 – ADULT
Thurs 26 Jan 2017 – BACKLIST
Thurs 13 April 2017 – CHILDREN’S & TEENS

April’s session will run from 9.30am-1pm and include a break for refreshments (entry from 9am)

Speakers and campaigns confirmed:

  • Kirsten Grant, Director of World Book Day, talking us through the marketing campaign for the stunningly successful 20th anniversary WBD
  • Andrea Bowie, PRH Marketing Officer, on Tom Fletcher’s ‘The Christmasaurus’ and the challenges and opportunities of working with pop star authors and crumpets
  • Jenny Fry, Communications Director of Canongate, on their campaign for ‘The Girl Who Saved Christmas’ by Matt Haig, which deftly addressed retailers, parents and teachers

Plus our ever-popular campaign ‘surgery’ – bring your dilemmas and the panel will help!

“Following a superb Masterclass in January on backlist campaigns – insights from which I have been quoting ever since – I’m delighted we’re turning our attention to children’s publishing. These three campaigns were all outstanding and demonstrate the scope and quality of children’s book marketing in the UK. We have much to learn from them.”
– James Spackman

Nielsen Book offices, 5th floor
Endeavour House, 189 Shaftesbury Avenue
London WC2H 8TJ

£45 per class, or book x3 spots for £120
Places are limited and only available to BMS members (or colleagues working for a member company). For larger or more complicated team bookings please contact

Spackman rounded up nine key takeaways from the masterclass on marketing adult titles as well as from the session on backlist marketing.

Your booking:

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