New half-day workshops to boost skills and increase campaign impact

The Book Marketing Society has created a new series of workshops that will boost skills and increase day-to-day campaign impact for those working in book marketing and promotions.

The sessions are designed to get the maximum out of a half-day with loads of practical tips, insights and examples specifically tailored for book comms.

 

SEO & Search Marketing with Peter Phillpot

Thursday 28 Sept 2017, 9.30am-1pm, Nielsen Book offices

This course is for digital marketers and sales teams with experience of Search Engine Optimisation (SEO) and those looking to jumpstart their SEO practice.  Learn the latest strategies and tactics used by digital agencies to optimise digital content and increase visibility in Google. From keyword research to competitor analysis, technical considerations to earning links; following the practical tasks included in each section of the course, you’ll take your SEO expertise to the next level.

Full detail and bookings:
http://bookmarketingsociety.co.uk/seo-workshop

 

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Creativity & Social Media with Julia Kingsford

Thursday 13 July 2017, 9.30am-1pm, Nielsen Book offices

Julia Kingsford presents a practical workshop offering real-world creative takeaways that will immediately boost your day to day marketing as well as bigger ideas for long term strategy. Aimed at anyone who wants to get more out of their book marketing and promotion whatever size of company or stage of career, whether promoting books is your full time job or a side hustle.

 

Sharper Copywriting with Richard Spencer

Thursday 29 June 2017, 9.30am-1pm, Nielsen Book offices

Whether your aim is to create better AIs, snappy web copy or more successful emails, Richard Spencer (A Thousand Monkeys) will send you back to work with a head full of useful tips and techniques to boost sales. In each of the modules, Richard will take examples of successful copy and explain how the techniques could work for publishing. At every step of the way, you’ll get hands-on practice writing using the various techniques.

 

Bookings & Venue information

All workshops are priced at £65 for BMS members // £120 for non-members

Venue Address:

Nielsen Book
5th floor, Endeavour House
189 Shaftesbury Ave
London WC2H 8JR

 

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