First Masterclass for 2018 announced: (almost) zero budget marketing

After a series of in-depth sessions last year, BMS Masterclasses are back by popular demand with a new, ‘guerrilla campaigns’ focused session with mini or no budgets the name of the game. Hosted by James Spackman, three marketers will be talking us through their creative and hard-working campaigns:

  • Elke Desanghere (then of Penguin, now Digital Marketing Manager at HarperCollins) on the use of microsites and more during the campaign for Simon Lelic’s The House
  • Caitriona Horne (Senior Marketing Manager at Hodder) on the campaign for How Not to Kill Your Plants, and how her team tapped into the millennial mind-set
  • Tara Al Azzawi (Senior Marketing Manager at 4th Estate) on her team’s excellent political campaign for Dear Ijeawele

Plus our campaign ‘surgery’ session – bring your marketing dilemmas to discuss and the panel will help!


Wednesday 7 March 2018
9:30am to 12.30pm


Total Media
125 Kensington High Street
London W8 5SF

£45 per class, or book x3 spots for £120


Places are limited and only available to BMS members (or colleagues working for a member company). For larger team bookings please contact

Places are limited and open to all BMS Members. Please click here to book .

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