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Chopsticks make great wands and 17 (more useful) things we learned at the Brands Masterclass

November 2017 saw our final Breakfast Masterclass of the year with James Spackman. It was another stimulating session with four fascinating talks examining brand authors across the spectrum, including two bold re-positioning campaigns. Thank you to all the presenting marketers for their sharing. These are James’ top takeaways from the class — featuring absent authors, lapsed readers and,...
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Key takeaways from November BMS Members’ Meeting

Our latest member meeting took place at Penguin Random House’s offices on Thursday 1 November. It was packed full of excellent ideas, with three presentations from book marketers who spilled the secrets of their BMS-commended campaigns. For the keynote presentation, VR-guru Catherine Allen gave us a fascinating insight into the possibilities of immersive technology, from useful book marketing...
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BMS summer 2017 awards announced

The best marketing campaigns for the period April-August 2017 were announced at the Book Marketing Society’s meeting held at Random House’s offices on 1st November. The Awards covered the summer reading period and there was particularly fierce competition in the Adult Fiction category, with much experimentation around ebooks used as price-promoted marketing tools for both hardbacks and...
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The untapped potential of podcasts, and 13 other things we learned at the Debuts Masterclass

Our breakfast Masterclass with James Spackman last month on debut campaigns was a great success — many thanks to everyone who attended and made it such an interesting event. As always, James has compiled a list of his favourite takeaways, featuring secretive male readers, billboard pilgrimages and a digital arms race!   Preorder-driving Facebook ads are a great tool to try out copy lines;...
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The BMS is having a social! (and secret book swap)

Our venue has been found and the drinks have been ordered – take the night off and come along to our Autumn social for some fun on the South bank! The evening will kick off with a secret book swap: bring a recent proof of a book you’re excited about, wrapped up to keep it hidden but with a sticker or label on the front hinting at the content and with your name & Twitter handle. Everyone...
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