Chris McVeigh

SEO Guru

Chris spent a decade working within major publishing corporations, notably Elsevier and Thomson. In 2003 he established himself as an independent consultant assisting publishers on marketing issues and emerging technologies. During this time he became a vocal advocate on the benefits of SEO for publishers and is regarded as a pioneer in this field. Now based in Los Angeles he acts as a business analyst advising media and technology companies on opportunities in the publishing sector.

Discovering SEO:
A Publisher’s Guide

Following what was for many (perhaps depressingly) a revelatory talk at the Bookseller’s Marketing Conference in June, Chris McVeigh here outlines the ‘immeasurable benefits’ that SEO tools can offer.
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