BMS Meetings

The BMS membership meets regularly throughout the year. There are three meetings at which the best Seasonal Marketing Campaigns are announced, which typically take place in February, May and November. 2018 will see a further increase in activities run for and by the membership.

The meetings reward marketing campaigns and also include industry and outside speakers on topics of interest to marketers, case studies from previous award winners, briefings on forthcoming marketing events, an opportunity to debate industry initiatives, exclusive research from the Nielsen Book consumer panel and the chance for members to network.

In addition to the three general meetings, there are a range of other tailored and social events planned during the year.

BMS Member Meeting – February 2017

Weds 28 Feb 2017 // Hosted by Hachette

  • Join us for our next meeting featuring ‘marketing moments’ case studies, campaign tips and audience insights, alongside the announcement of winners from the April-August 2017 Awards round
  • Plus a look at highlight campaign moments from April-August 2017. Guest speakers to be confirmed.

BMS Meetings are for members only and free to attend. RSVP is essential.

Click to RSVP

Previous Member Meetings

Weds 1 Nov 2017 // Hosted by PRH, Vauxhall 

Talks included:

  • A keynote presentation from Catherine Allen, a BAFTA-winning immersive media specialist who has worked with many major brands including Disney and the BBC
  • Hodder’s Naomi Berwin presenting her campaign for Caraval by Stephanie Garber, featuring animated teaser material, secret covers and great use of Netgalley to build a significant audience for a debut novel.
  • Headline’s Rob Chilver talking us through his award-winning campaign for One Pound Meals by Miguel Barclay, featuring a focus on audience and image testing, key-word analytics and a partnership with Shazam
  • Elke Desanghere from Viking presenting their campaign for Yaa Gyasi’s fiction debut Homegoing: a year-long pre-awareness campaign, great visuals and podcast advertising with a CTR of 8%

30 May 2017 // Hosted by Hachette UK

Talks included:

  • Katie Roden and Tom Noble from Pan Macmillan discussing their ambitious and technically challenging digital-first ‘Wrapped with Love Christmas’ backlist campaign to encourage gift book buying
  • Katie Bowden of Michael Joseph/PRH identifying four key audience groups and then targeting them for her Highly Commended GCHQ Puzzle Book campaign
  • Nielsen Books’ Steve Bohme on using book consumer insights to help target Christmas purchasing
  • Natasha Collie and Rachel Khoo (PRH Children’s) on their Halloween #GirlOnlineTrickOrTreat twitter stunt – smartly drawing attention to Zoe Sugg’s third book amongst a crowded marketing space
  • Aimee Kitson of Constable/Little, Brown on her partnership-driven, low-budget campaign to promote Ian Wright’s latest autobiography, A Life in Football.
  • Alice Morley of Hodder & Stoughton on the highly visible ‘King for a Day’ campaign, notable for being run without author involvement and a focus on content to generate interest across King’s extensive backlist
  • Caroline Butler of Ebury on how they prepared Chris Packham fans for a very different kind of literary memoir than might have been expected (for Fingers in the Sparkle Jar)
  • Miranda McKearney on empathy and what it might mean for writers, and for how we promote books

Wednesday 22 February // Meeting hosts: HarperCollins UK

SPECIAL KEYNOTE: 

  • Will Hayward, CEO, Joe Media
    In his keynote, Will (will) argued that websites are dying and the only customer comms action worth paying attention to is on social media. He had some great insights on on reaching a younger male demographic and why most content publishers are still getting it so wrong.
  • Prior to Joe Media, Will was Chief Commercial Officer at Dazed Group, where he also sat on the board of Directors, and prior to that as Vice President of Europe at BuzzFeed, as well as stints at The Economist, Wall Street Journal and Dow Jones.

5-MINUTE ‘MARKETING MOMENTS’:

Some of our favourite campaign moments from 2016 presented in 5-minute bursts, including

  • Sarah Arratoon (Pan Macmillan) about her award-winning campaign for Peter James’ Love You Dead, including the personalised VOD trailer run on All4 against relevant drama and thriller content
  • Sarah Ridley (Cornerstone) presented highlights from the Katie Fforde campaign, including setting up a highly successful partnership with Joules and running a Facebook competition alongside it which gained 15k entries
  • Vicky Hartley and Lucy Broughton (Watkins Media) discussed their first children’s campaign for Play the Forest School Way, including an effective partnership with the Forestry Commission and reaching parents through social targeting and Google Adwords.
  • Naomi Berwin (Hodder) presented the Lie With Me campaign, discussing Facebook and Goodreads targeting on a low budget, and building a catchy social media campaign which played on the book’s title and themes

PLUS

  • Penny Took from Total Media on considering the audience beyond traditional demographic sets, by using digital insights more organically to make better connections with potential readers.
  • Plus we took a close look at all the winners and highlights from the Sept-Dec 2016 Marketing Campaign Awards, followed by drinks

 

The BMS Member Meetings are free to attend for members but RSVP is essential.

Not a member?
Find out how to join.