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Autumn Masterclasses announced with a focus on Debut & Brand campaigns

The BMS Masterclass series with Publisher and Consultant James Spackman is back with two events this autumn, offering members a chance to participate in expert discussion and more, with some of the best marketing brains in the industry. October’s masterclass event focused on groundbreaking debut campaigns, showcasing marketers who have launched first-time writers with originality and flare. For the...
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New half-day workshops to boost skills and increase campaign impact

A new series of workshops designed to get the maximum out of a half-day with loads of practical tips, insights and examples specifically tailored for book comms professionals.
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BMS Marketing all-day “Primer” returns 24 May 2017

The full day offers an in-depth overview of book marketing, with new insights and the latest thinking around campaigns, available tools and resources.
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BMS & PPC to explore visual and immersive campaigns at LBF 2017

Join us at our annual joint event with the Publishers Publicity Circle where we will be asking what is the trick to creating emotive and memorable campaign moments that spark a narrative in the reader’s imagination, long before they open a book. In a session entitled “The Visual Life of Campaigns“, our assembled panel will take a comprehensive look at the importance of visual language...
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Masterclass series with James Spackman continues with children’s and teens focus in April

Taking place 13 April 2017, the masterclass will provide an in-depth look at successful campaigns for children's and teen titles, the key learnings from each as well as useful takeaways that can be applied to other campaigns.
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