Currently Browsing: Features

Where are the readers?* and do we still call them readers?

Profile's Niamh Murray on why authenticity matters more than anything if you want to reach readers in the age of big data.
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Decline of a Captive Audience

Technology has changed advertising to the point at which it doesn’t really exist any more. Do publishers need to integrate their book campaigns more effectively into their reader's lives?
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Why would you want to work with Independent bookshops?

Indepedents stores are small businesses, run – mainly – for love of the products they sell. Clever publishers looking for a deft, creative and energetic partner could do much worse than cultivate their relationship with an indie.
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We found love in a hopeless place. A view from The Clothes Show LIVE.

Picture this scene. You are at The Birmingham NEC. On the hour, every hour, Rhianna fills the great hall. There are models strutting a catwalk and they are fabulous. Then, in come 170,000 women primarily aged 17-24 with £16.6m to spend. And they are all looking for a bargain.
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Discovering SEO:
A Publisher’s Guide

Following what was for many (perhaps depressingly) a revelatory talk at the Bookseller’s Marketing Conference in June, Chris McVeigh here outlines the ‘immeasurable benefits’ that SEO tools can offer.
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