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Hodder & Stoughton wins Marketing Team of the Year

Campaigns by HarperCollins, Orion, Penguin and Hodder & Stoughton were also honoured across the five Award categories.
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New half-day workshops to boost skills and increase campaign impact

A new series of workshops designed to get the maximum out of a half-day with loads of practical tips, insights and examples specifically tailored for book comms professionals.
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BMS Marketing all-day “Primer” returns 24 May 2017

The full day offers an in-depth overview of book marketing, with new insights and the latest thinking around campaigns, available tools and resources.
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Without strong visuals everything becomes more forgettable, audience hears at annual BMS/PPC book fair gathering

by Sue Stephens The Publishers Publicity Circle and Book Marketing Society joint event at the London Book Fair was absolutely packed and this year the subject was The Visual Life of Campaigns. Thanks to everyone who came – you can see the conversations around the event on #visualcampaigns but some brief notes below if you weren’t able to attend: Preena Gadher chaired (MD and co-founder of...
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Why email marketing really does sell books (and 21 other things to think about while we’re at it)

In a recent post on Twitter, marketing whiz and self-declared ‘book champion’ Sam Missingham shared a full suite of her own #bookmarketingtips for the great and the good to share widely. We brought them together for you here, because we’re nice like that.  Email marketing sells books. Build an email list. Then use it properly (more than once a month). BookBub sells books by the shedload –...
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