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First Masterclass for 2018 announced: (almost) zero budget marketing

After a series of in-depth sessions last year, BMS Masterclasses are back by popular demand with a new, ‘guerrilla campaigns’ focused session with mini or no budgets the name of the game. Hosted by James Spackman, three marketers will be talking us through their creative and hard-working campaigns: Elke Desanghere (then of Penguin, now Digital Marketing Manager at HarperCollins) on the use of...
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Chopsticks make great wands and 17 (more useful) things we learned at the Brands Masterclass

November 2017 saw our final Breakfast Masterclass of the year with James Spackman. It was another stimulating session with four fascinating talks examining brand authors across the spectrum, including two bold re-positioning campaigns. Thank you to all the presenting marketers for their sharing. These are James’ top takeaways from the class — featuring absent authors, lapsed readers and,...
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BMS summer 2017 awards announced

The best marketing campaigns for the period April-August 2017 were announced at the Book Marketing Society’s meeting held at Random House’s offices on 1st November. The Awards covered the summer reading period and there was particularly fierce competition in the Adult Fiction category, with much experimentation around ebooks used as price-promoted marketing tools for both hardbacks and...
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The untapped potential of podcasts, and 13 other things we learned at the Debuts Masterclass

Our breakfast Masterclass with James Spackman last month on debut campaigns was a great success — many thanks to everyone who attended and made it such an interesting event. As always, James has compiled a list of his favourite takeaways, featuring secretive male readers, billboard pilgrimages and a digital arms race!   Preorder-driving Facebook ads are a great tool to try out copy lines;...
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Book your place at the BMS Christmas Pub Quiz

Tickets are now available for the BMS Christmas Pub Quiz! Join us at the Betsey Trotwood pub for an evening of festive competition and book marketing miscellany, hosted by Niamh Murray and Flora Willis from Profile Books. There’ll be a welcome drink on arrival before the quiz kicks off, with snacks on offer at half time and plenty of socialising with fellow marketers. The Betsy Trotwood pub, Thursday...
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