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Why email marketing really does sell books (and 21 other things to think about while we’re at it)

In a recent post on Twitter, marketing whiz and self-declared ‘book champion’ Sam Missingham shared a full suite of her own #bookmarketingtips for the great and the good to share widely. We brought them together for you here, because we’re nice like that.  Email marketing sells books. Build an email list. Then use it properly (more than once a month). BookBub sells books by the shedload –...
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Winter Season Campaign Award winners

Awards given to Constable/Little, Brown Book Group, Trapeze/Orion, Viking/Penguin, Quercus Books and a double win for Hodder & Stoughton
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Nine things we learned at the BMS Masterclass on backlist marketing

James Spackman outlines key learnings from the January BMS masterclass on marketing backlist titles, which examined three unique campaigns.
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Key takeaways from the BMS November Member Meeting

Rounding up the November Member Meeting including our Facebook keynote, marketing case studies and backlist campaign insights.
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Summer season Campaign Award winners

Awards given to Penguin, Ebury and Hodder & Stoughton, with a double win for Faber & Faber.
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