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Autumn Masterclasses announced with a focus on Debut & Brand campaigns

The BMS Masterclass series with Publisher and Consultant James Spackman is back with two events this autumn, offering members a chance to participate in expert discussion and more, with some of the best marketing brains in the industry. October’s masterclass event focused on groundbreaking debut campaigns, showcasing marketers who have launched first-time writers with originality and flare. For the...
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21 things we’ve learned from the BMS Masterclasses (so far)

In the buildup to our two new BMS Masterclasses with James Spackman here’s a selection of his takeaways from leading marketers, each offering their pearls of wisdom on nostalgic tech, culinary-inspired campaigns and much more.
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Coming soon: new campaigns and awards showcase for the BMS website

Members tell us that having a space where it’s possible to learn about campaigns happening across the industry is one of the most valuable services the BMS offers. This is one of the main things that happen at member meetings and our masterclasses – marketers from across the board stand up and share what made their campaign tick – from how it came together to how it was executed, but also...
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Spring Season Campaign Award winners

The Award winners of the January-March 2017 Marketing Campaign Awards were announced at the Book Marketing Society’s member meeting on 30 May, hosted by Hachette UK. The Adult Fiction category Sarah Aratoon and Emma Bravo of PanMacmillan were Highly Commended for their campaign for Joanna Trollope’s City of Friends. Naomi Berwin of Hodder was also Highly Commended for her...
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Hodder & Stoughton wins Marketing Team of the Year

Campaigns by HarperCollins, Orion, Penguin and Hodder & Stoughton were also honoured across the five Award categories.
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