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The untapped potential of podcasts, and 13 other things we learned at the Debuts Masterclass

Our breakfast Masterclass with James Spackman last month on debut campaigns was a great success — many thanks to everyone who attended and made it such an interesting event. As always, James has compiled a list of his favourite takeaways, featuring secretive male readers, billboard pilgrimages and a digital arms race!   Preorder-driving Facebook ads are a great tool to try out copy lines;...
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Book your place at the BMS Christmas Pub Quiz

Tickets are now available for the BMS Christmas Pub Quiz! Join us at the Betsey Trotwood pub for an evening of festive competition and book marketing miscellany, hosted by Niamh Murray and Flora Willis from Profile Books. There’ll be a welcome drink on arrival before the quiz kicks off, with snacks on offer at half time and plenty of socialising with fellow marketers. The Betsy Trotwood pub, Thursday...
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Autumn Masterclasses announced with a focus on Debut & Brand campaigns

The BMS Masterclass series with Publisher and Consultant James Spackman is back with two events this autumn, offering members a chance to participate in expert discussion and more, with some of the best marketing brains in the industry. October’s masterclass event focused on groundbreaking debut campaigns, showcasing marketers who have launched first-time writers with originality and flare. For the...
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21 things we’ve learned from the BMS Masterclasses (so far)

In the buildup to our two new BMS Masterclasses with James Spackman here’s a selection of his takeaways from leading marketers, each offering their pearls of wisdom on nostalgic tech, culinary-inspired campaigns and much more.
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Coming soon: new campaigns and awards showcase for the BMS website

Members tell us that having a space where it’s possible to learn about campaigns happening across the industry is one of the most valuable services the BMS offers. This is one of the main things that happen at member meetings and our masterclasses – marketers from across the board stand up and share what made their campaign tick – from how it came together to how it was executed, but also...
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