BMS Masterclass: Brand Campaigns

Event type:



23rd of November 2017 - 23rd of November 2017


9am doors, 9.30am - 1pm (includes refreshments)


Nielsen Book 5th floor, Endeavour House 189 Shaftesbury Ave London WC2H 8JR

About event


The BMS Masterclass series with Publisher and Consultant James Spackman is back with two events this autumn, offering members a chance to participate in expert discussion and more, with some of the best marketing brains in the industry.

Our October session on debut campaigns was a great success – thank you to everyone who attended and shared such interesting ideas!

“All speakers were excellent, really engaging, and I really appreciated their transparency and honest feedback on what they thought worked (and sometimes what didn’t, just as useful).” ~ Senior Marketing Manager

“Super useful – have been raving to my team members about it since I got back.” ~ Senior Marketing Exec

For the second session, on 23rd November, the emphasis will be on ‘author brand’ marketing, featuring discussions with the people behind Jodi Picoult, J.K. Rowling, Alan Bennett and Joanna Trollope.

The session will, as always, be an in-depth look at what made them successful, the key learnings from each as well as useful takeaways that can be applied to other campaigns.

We keep the size of the masterclasses small so places are limited but team packages are available.

Speakers and campaigns confirmed:

  • Fleur Clarke, Marketing Manager at Hodder & Stoughton, will discuss Jodi Picoult’s latest best-seller, Small Great Things, and how they keep the Picoult brand fresh.
  • Ian Lamb, Head of Children’s Publicity at Bloomsbury, on the publisher’s reinvention of the megalithic Harry Potter series for its 20th anniversary.
  • Niamh Murray, Marketing Director of Profile Books, on Alan Bennett’s Keeping On Keeping On, and Bennett’s continued success in the literary market.
  • Sarah Arratoon, Head of Marketing Fiction at Pan Macmillan, and Emma Bravo, Pan’s Communications Director, will talk to James about the enormously successful marketing campaign for Joanna Trollope’s City of Friends. 
  • Plus our campaign ‘surgery’ session – bring your dilemmas and the panel will help!

£45 per class, or book x3 spots for £120

Places are limited and only available to BMS members (or colleagues working for a member company). For larger or more complicated team bookings please contact

This is a the second in a two-part Masterclass series – our first session, on debut campaigns, took place on Thursday 5 October. Click here for more information about both events.

Booking form