JOB: Children’s Marketing Manager, Bonnier Zaffe

Closing date for applications: 18 May 2018

Organisation: Bonnier Zaffre

Contact (phone): 02074903875

Contact (e-mail):

Location: London

About the role


To develop and implement marketing plans for agreed titles, in line with the publishing strategy. You will work across the full marketing mix including PR, digital and social, partnerships, promotions and events. In addition; you will liaise with media buying agencies/ third party agencies when necessary to deliver effective campaigns.

Role Responsibilities

  • Manage the Children’s marketing budget
  • Create appropriate sell in strategy and materials for home and international markets
  • Oversee production of all branded materials – catalogues, POS and other promotional items
  • Write and design presentations for key customers
  • Build cost effective consumer ad campaigns and manage all aspects of campaigns from concept to execution
  • Take forward companywide strategy for consumer facing digital channels websites, including maintaining the unique position of both the BZ Children’s imprints Hot Key and Piccadilly Press
  • Work with national industry agencies and services e.g. Net galley, GoodReads etc
  • Support the acquisition process, develop marketing plans in conjunction with publishers, sales and PR teams
  • Work with sales to budget and forecast marketing spends
  • Work with PR and Digital to analyse campaign success. Track and report results to key stakeholders
  • Support and grow our online communities
  • Develop consumer profiling and market research as requested
  • Work with editorial on cover briefs and cover copy
  • Attend pitch meetings with authors and agents when required

Skills & Experience required

  • Proven marketing experience within children’s and adult publishing
  • Creative and innovative showing an ability to reach consumers with original campaigns
  • A demonstrable track record of delivering successful marketing campaigns
  • Excellent planning and organisational skills
  • Good knowledge of home and international markets
  • Highly commercial and ROI focused
  • A can do attitude and ability to think differently
  • Excellent interpersonal and written skills as well as good verbal communication and numeracy skills