BMS Book Marketing Primer returns / 28 April 2016

An in-depth overview of book marketing, with new insights and the latest thinking around campaigns, tools and resources.
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CASE STUDY: Lord of the Flies cover competition

The Lord of the Flies Cover Competition for 13 to 16-year-olds was at the heart of a campaign to promote the Centenary Edition. Faber's Silvia Novak explains how their team were able to successfully revive this backlist classic.
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Form is temporary. Class(ics) are permanent.

In this digital age, ‘class is permanent’ applies to literature like never before. While there is always room for new books, the book trade would benefit from dusting off the covers of the great works of literature and being more creative in promoting them to new audiences in new formats.
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