BMS Awards: the Christmas season winners in full

With getting on for half of all consumer book purchases taking place in the period, many being bought as Christmas gifts, there were some major titles jostling for the Awards.
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Christmas winners for the BMS Awards

The winners were announced at the Book Marketing Society’s meeting held at Simon & Schuster’s offices on 24 February for the all-important Christmas season (campaigns run between Sept-Dec 2014)
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Wimpy Kid wins Best Marketing Campaign for 2012

Bestselling children's title declared the overall winner, and awarded winner of the Best Brand Management category. Five other category winners have also been announced.
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Shortlists announced for the BMS Annual Awards

The BMS is delighted to annonce the shortlists for the second Annual Marketing Campaign of the Year Awards for 2012.
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Under the Hood

How do we talk directly to readers, and how do we show that we matter? I have a suggestion that might help answer both of these questions: allow the public to see more of what we do.
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