The untapped potential of podcasts, and 13 other things we learned at the Debuts Masterclass

Our breakfast Masterclass with James Spackman last month on debut campaigns was a great success — many thanks to everyone who attended and made it such an interesting event. As always, James has compiled a list of his favourite takeaways, featuring secretive male readers, billboard pilgrimages and a digital arms race!   Preorder-driving Facebook ads are a great tool to try out copy lines;...
read more

Masterclass series with James Spackman continues with children’s and teens focus in April

Taking place 13 April 2017, the masterclass will provide an in-depth look at successful campaigns for children's and teen titles, the key learnings from each as well as useful takeaways that can be applied to other campaigns.
read more

BMS Campaign Masterclass breakfast with James Spackman

The originators of three award-winning campaigns will be quizzed about the choices and stories that lie behind their work by James Spackman, Publisher of Profile Pursuit and branding consultant.
read more